The key concern when redesigning your website is to avoid drops in the rankings that you have already garnered across the search engines with past SEO activities. Often people are wary about the fact that redesigning a website would undo all the SEO activities that had been done previously. If done in a careful and organized manner you can well get a website redesigned without missing anything important on the SEO front.

Website Redesigning Checklist For SEO

Here is a quick guide on what you need to take care of from an SEO perspective while website redesigning.

1.Run a website content audit

Using tools to pull data on all URLs included in your website and then using analytics to run a content audit is essential to determine which pages are important or still relevant and can be redirected to or combined with other pages in your website.

2. Optimize the existing content that you plan to keep

Once you are done with the content audit, you will be having a clear idea of what content to keep. Here is the best opportunity for you to rework the content that has not been performing well. Make sure to optimize the content with the infusion of keywords into the same.

3. Be careful when mapping URL redirects

The greatest risk associated with redesigning a website is the chance of losing much of the hard work invested in building an organic profile. When you redesign the website the structure of your site is going to change. Some pages from the site will get moved and some will be deleted. It is essential therefore to use URL redirects, so as not to lose the referral traffic, the page, and the domain authority which the previous backlinks had already built up. Redirecting URLs can become messy if your website is a large one. Thus, it is important to go with a professional web designing agency like PCPL where we have experts will have the know-how to carefully map the URLs.

4. Update the XML Sitemap

The XML sitemap of a website is like its blueprint. All search engines use this to understand the website’s content. This is crucial for proper website redesign SEO. This can be done manually by the addition of every URL in the updated site to the map or an SEO plugin can be used to automatically generate this.

Extra Tips

Some more points need to be kept in mind by the developers working on your website redesigning

• Take inventory off the web-pages
• Audit the redesigned site
• Set up 301 redirects
• Activate redesigned site
• Verify robots information
• Set up search console

As we draw close to the discussion it is also important to understand the common questions that business owners have in mind about Website Redesigning.

FAQs

1.How much effect does redesigning a  website have on SEO?

There is a big impact on SEO upon website redesigning. But when done the right way by experts at PCPL, you will be able to gain the benefits like improved UX which will boost the rankings.

2. How much does website redesigning for SEO cost?

The cost of redesigning a website will depend on the complexity of the website. Reach out to our team for a consultation and we will quote you the exact amount.

3. What are the common SEO errors while website redesigning?

The most common SEO errors while redesigning a website include missing out on redirecting URLs and deleting the successful content from the site, which we ensure never happens.